What more could the supermodel obsessed want than a Heidi Klum Barbie?
She showed interest in the Mattell brand by attending Barbie's 50th birthday party in Malibu, but apparently, the company is equally enamoured by the German bombshell!
Pictures of Heidi Klum Barbie show her in a metallic micro-mini disco dress, made of (what else?) pink sequins. The doll has blonde locks and super long legs that go for miles (just like the real Heidi Klum).
Implications - Dolls are getting far more humanized -- not only with their looks, but with their attire as well. The playthings of consumer daughters are now embodying the iconic celebrities of their parent's generation. Society is now more hung up on aesthetics more than ever as Barbies mimic people and people mimic Barbies.
Supermodel Dolls
Heidi Klum Barbie Sports a Hot Pink Sparkly Disco Dress
Trend Themes
1. Humanized Dolls - Dolls are becoming more human-like, which presents an opportunity for customization and personalization of dolls for consumers.
2. Celebrity-inspired Toys - Toys modeled after iconic celebrities, such as the Heidi Klum Barbie, can capture the interest of both parents and children and create unique consumer experiences.
3. Fashionable Playthings - Fashion has extended to dolls with Barbie and other dolls featuring clothing inspired by current fashion trends.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of humanized dolls and celebrity-inspired toys by creating customizable and fashionable dolls that cater to a wider range of consumers.
2. Fashion Industry - The fashion industry can expand into the toy industry by licensing their designs for dolls and creating unique collaborations with toy companies.
3. Marketing and Advertising Industry - Marketing and advertising companies can leverage the popularity of celebrity-inspired toys to create targeted ad campaigns that appeal to both parents and children.