Androgynous fashion and cross-dressing trends are not new in the fashion industry; however, they are furthered through this Giampaolo Sgura spread. The proliferation of gender-bending creations has been observed in the past few years, from manscara and guyliner to yes, even heels for men.
The Cendrillon editorial spread shot by Italian fashion photographer Giampaolo Sgura for Antidote magazine features a sextet of male models, consisting of Malthe Lund Madsen, Alexandre Cunha, Diego Fragoso, Adrian Cardoso, Sebastian Sauvé and Gil Soares, fitting their hairy legs into high-heeled footwear of platform pumps, embroidered heels and glittery stilettos.
Styled by Miguel Arnau, the shirtless sextet, each styled in a pair of denim jeans, is also spotted in makeup, carrying handbags and purses as they pose for Sgura’s camera.
Heel-Wearing Man Shoots
Giampaolo Sgura Shoots a Crew of Men in Purses and Pumps
Trend Themes
1. Androgynous Fashion - Opportunity for fashion brands to create gender-neutral clothing and accessories that cater to a more diverse and inclusive customer base.
2. Gender-bending Creations - Potential for beauty companies to develop makeup and skincare products that appeal to individuals who identify with different gender expressions.
3. Heels for Men - Disruptive innovation opportunity for footwear brands to design stylish and comfortable high-heeled shoes specifically for men.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers and retailers to embrace and promote androgynous fashion and gender-fluid styles.
2. Beauty Industry - Potential for beauty brands to create inclusive and gender-neutral beauty products that cater to a diverse consumer base.
3. Footwear Industry - Disruptive innovation opportunity for footwear companies to tap into the market of high-heeled shoes designed specifically for men.