Graphic Designer Hector Sos was asked to create a campaign for the Torres Paper Swatch Book Company. Using color swatches from a book, Hector created a line of crazy paper face photography.
The paper face art replaces the faces of the models with twisty pom-pom looking designs. While it’s slightly creepy, having pom-pom for faces, it’s more just a really cool idea for an otherwise mundane campaign. Hard to make color swatches fun, but Hector Sos succeeded.
Paper Swatch Faces
Hector Sos Creates Curly Paper Face Photography
Trend Themes
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Paper Face Art — Creating photographic art using paper face replacements provides an innovative way to feature products or promote a brand.
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Color Swatch Campaigns — Incorporating unexpected elements into campaigns using standard brand tools like color swatches can differentiate advertisements and capture attention.
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3D Visualizations — Transforming 2D color swatch books into 3D visualizations with innovative designs can create unique opportunities for showing off color schemes and inspiring creativity.
Industry Implications
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Graphic Design — Integrating creative design elements like paper face art into product campaigns presents opportunities for graphic designers to showcase their abilities.
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Advertising — Utilizing more experimental and distinctive ad elements captures attention and breaks through the clutter of traditional advertising.
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Retail — Implementing bold and eye-catching color schemes can engage customers and differentiate products in a crowded retail market.