Heaven by Marc Jacobs presents its first beauty product, breaching into the new realm with a semi-permanent hair dye collection made with the help of Bleach London. This is a color-first salon together, the set of hair dyes are developed to represent retro themes.
It comes in lime green, bubblegum pink, and brick red and can be used on light hair to result in a bright color or used on darker hair for a tinted look. The dyes are in custom packaging designed by Michelle Bry, illustrating each dye with bright mon-chichi dolls, which are characters that are true to Heaven's unique brand language. The campaign is shot by William E. Wright and showcases models transformed into punk-informed characters.
Punk-Informed Semi-Permanent Hair Dyes
Heaven by Marc Jacobs Presents its First Beauty Product
Trend Themes
1. Semi-permanent Hair Dyes - Marc Jacobs introduces semi-permanent hair dyes in unique retro-themed colors, providing consumers with a new way to express their individuality.
2. Color-first Salon - Heaven by Marc Jacobs collaborates with Bleach London to create a collection of hair dyes specifically designed to represent retro themes, offering a vibrant and nostalgic hair color experience.
3. Punk-informed Characters - The campaign featuring models transformed into punk-informed characters showcases the rebellious spirit and individuality that the Heaven by Marc Jacobs brand embodies.
Industry Implications
1. Beauty - The introduction of punk-informed semi-permanent hair dyes by Marc Jacobs opens up new possibilities for the beauty industry, allowing consumers to experiment with bold and vibrant hair colors.
2. Fashion - By embracing punk-inspired hair colors and styles, the collaboration between Heaven by Marc Jacobs and Bleach London offers the fashion industry an opportunity to explore unique and edgy aesthetics.
3. Advertising - The campaign featuring punk-informed characters created by Heaven by Marc Jacobs presents an innovative advertising approach that captures attention and resonates with audiences seeking alternative and rebellious brands.