Candid Carefree Photography

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Heather Favell Captures Happy Moments in All Realms of Life

If Heather Favell's photographic works don't crack a smile across your face, you're not human; her carefree and candid shots are full of lighthearted moments that inspire viewers to lead a more spirited life.

A great talent hailing from London, England, Heather Favell is currently being represented by LGA London. This fashion, commercial and portrait photographer's portfolio might be very versatile, but there is an essence of happiness that pretty much saturates each shoot.

As a successful photographer, Heather Favell counts Nivea, T Mobile, Waitrose, Toyota, Head & Shoulders and more as her clients. She has also done extensive editorial work. I especially like her backstage fashion shoots, as they show a rare glimpse of the playfulness of models.
Trend Themes
1. Candid Photography Trend - The trend towards candid, carefree photography showcasing real, happy moments across all realms of life provides an opportunity for disruptive innovation in photography equipment and platforms.
2. Versatile Photography Portfolio Trend - The trend towards versatile photography portfolios that showcase a variety of talents and styles provides an opportunity for disruptive innovation in photography education and training programs.
3. Playful Backstage Fashion Shoots Trend - The trend towards playfully capturing behind-the-scenes moments in the fashion industry provides an opportunity for disruptive innovation in event and experiential marketing.
Industry Implications
1. Photography Industry - The photography industry can innovate new equipment, software and platforms that facilitate candid photography and captures versatile photography portfolios that showcase a variety of talents.
2. Education and Training Industry - The education and training industry can innovate new programs and technologies that help develop photography skills across a variety of genres and styles.
3. Fashion Industry - The fashion industry can innovate new event and experiential marketing campaigns that playfully capture behind-the-scenes moments and candid photography during fashion shoots.

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