VANS recently teamed up with Hawaiian artist Heather Brown to bring sneaker junkies the Heather brown x VANS classic slip-on design. This fun sneaker pattern takes inspiration from high ocean waves and the warm beach.
Brown is known throughout Hawaii as a talented artist who effortlessly captures the Hawaiian surfer lifestyle in her bold and technicolor artwork pieces. The bright coloring paired with geometric shapes is breathtaking to look at and instantly reminds the viewer of the seaside. VANS Japan teamed up with Brown to create a pair of surf-themed sneakers for a special July 19th release date. Only 200 of these blue-toned wave slip-on sneakers were made with Brown's original artwork so if you're interested in picking up a pair, you can see them at VANS locations in Osaka and Daikanyama.
Canvas Surfer Sneakers
These Heather Brown x VANS Slip-On Shoes are Perfect for the Beach
Trend Themes
1. Surf-themed Sneakers - The collaboration between VANS and Heather Brown shows the growing trend of designing sneakers with a beach and surfing theme.
2. Limited Edition Releases - The exclusive release of the Heather Brown x VANS slip-on sneakers indicates a rising trend towards scarcity marketing and limited edition products.
3. Collaborative Artwork on Shoes - The Heather Brown x VANS partnership reflects the trend of incorporating art into fashion products, potentially leading to new sectors for artists to expand their mediums.
Industry Implications
1. Footwear - The Heather Brown x VANS slip-on sneakers demonstrate the opportunity for footwear companies to expand beyond traditional designs and collaborate with artists to create unique products.
2. Fashion - The trend towards incorporating art into fashion products open up opportunities for artists to develop partnerships with fashion brands and broaden their creative outlets.
3. Retail - The limited release of the Heather Brown x VANS slip-on sneakers suggests that the retail industry could utilize scarcity marketing to create hype and exclusivity for their products.