Statuesque model Rie Rasmussen looks super hot in her latest work for Elle US April 2010. The shoot entitled ‘Heat Index,’ shot by photographer Max Farago takes place on the open desert road with a vintage convertible as a prop.
Styled by Mel Ottenberg, ‘Heat Index’ features pieces from Fendi, Missoni and Chloe including colorful bodysuits, hot pants and a see-thorough plastic trench in case of a serious downpour.
Implications - Any company seeking a way to generate immediate brand awareness and interest would be wise to invest in sexually charged advertising. By appealing to a consumer's carnal desires, the company stands a good chance of drawing interest from regular consumers, the media, and those critical of the ad's sexual content.
See-Through Plastic Trenches
‘Heat Index' in Elle US April 2010 is Steamy
Trend Themes
1. Sexually Charged Advertising - Companies can generate immediate brand awareness and interest by investing in sexually charged advertising.
2. Colorful Bodysuits and Hot Pants - Fashion brands can capitalize on the popularity of colorful bodysuits and hot pants to attract customers and drive sales.
3. See-through Plastic Trenches - Opportunities exist for fashion companies to innovate and create see-through plastic trenches as a trendy and functional fashion item.
Industry Implications
1. Fashion - Fashion industry can leverage sexually charged advertising and create trendy outfits like colorful bodysuits and hot pants.
2. Advertising - Advertising industry can explore sexually charged advertising as a disruptive innovation opportunity to generate immediate brand awareness.
3. Material Science - Material science industry can explore the innovation of see-through plastic materials for applications such as fashion trench coats.