These ads for Loctite Super Attak Glue play on people’s emotions to get the message across that with their brand of glue, you can save all your treasured collectibles and toys. The wonderful photography really catches your attention.
My favorite ad is the one with the children who are reunited with their favorite toy robot. The ads were created by advertising agency DDB Milan, Italy with creative direction by Vicky Gitto and Ricard Valero. The copy was written by Alessandro Mian and the photos were taken by Andrea Melcangi.
Heartfelt Glue Ads
Loctite Super Attak Glue Reunites People With Their Treasures
Trend Themes
1. Emotional Advertising - Companies can create ads that tug at people's emotions to establish brand loyalty and convince consumers to purchase their products.
2. Nostalgia Marketing - Brands can use sentimental marketing tactics to tap into people's feelings of nostalgia and promote their products as a way to preserve memories.
3. Visual Storytelling - Businesses can use striking photography and compelling visuals to effectively communicate their message and capture the audience's attention.
Industry Implications
1. Adhesives - Companies that produce adhesives like Loctite can leverage emotional advertising to connect with consumers and promote the benefits of their products.
2. Toy Manufacturing - Toy manufacturers can use nostalgia marketing to build buzz around their products and tap into people's fond memories of childhood playtime.
3. Advertising and Marketing - Marketing agencies can create impactful campaigns by using visual storytelling and emotional advertising to connect with consumers and drive brand awareness.