The latest in a heartwarming news broadcast series highlighting positive stories, 'the Odd Couple' is an endearing look at new found friends MicroDave and Bean.
MicroDave, one of the world's smallest horses, was seemingly struggling with loneliness and an inferiority complex, but things take a happy turn when he is introduced to Bean, a dwarf micropig. The two kickoff a charmed friendship that reminds viewers of the overwhelming power of even small, delighting news.
The Airbnb #Mankind campaign was inspired a University of California, Berkeley study that suggested two thirds of British society believe the Internet and social media are contributing to an increasing lack of kindness. The Daily Kindness Bulletin hosted by Peter Sissons with air on the Airbnb YouTube channel between July 22 and 28, 2015.
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
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Industry Implications
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