Nikon Asia unveils its new Heartography initiative, which attaches a camera to a dog and the camera mechanism gets activated when they get excited. Once the heart rate goes up, a picture is captured and the heartbeat is also transmitted through Bluetooth to the 'Heartography SmartCase' under the camera.
The montage of photos captures pure photos and often when the dog crosses paths with other dogs and animals. Nikon explains that not every single photo is a part of the collective video "Due to Grizzler’s active running and jumping on his adventure, many shots were blurred—reflective of Grizzler’s energy!" Some of the other photos include pairs of shoes or when the dog catches glimpses of its food.
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Trend Themes
1. Pet Photography - Opportunity for pet-focused companies to develop new products or services around pet photography with wearable technology.
2. Wearable Technology for Pets - Wearable technology for pets is a growing trend that can lead to new product development and unique marketing opportunities for tech companies.
3. Emotional Technology - Advances in wearable technology can allow for new ways to capture emotional moments between pets and their owners or even between pets themselves.
Industry Implications
1. Pet Industry - The pet industry can benefit from the increasing trend of wearable technology for pets to create new and engaging products for pet owners.
2. Technology Industry - The technology industry has an opportunity to create products specifically for the pet photography market by developing better wearable or attachable products.
3. Marketing Industry - The marketing industry can leverage wearable technology for pets through campaigns that promote new products or services for pet owners looking to create lasting memories with their furry friends.