Chef Dominique Ansel might be most well-known for his creation of the Cronut donut croissant hybrid several years back, but the creative has released a collection of pasries that capture the Millennial age of texting with a heart-eyes emoji decorative design. The pastries are melonpan buns are creatively designed to look like the popular smiling emoji that has hearts for eyes using colored crust and sugar decorations.
Melopan is a Mexican concha dessert that offers eaters a sweet take on a bun made from cookie dough. The ones created by Ansel's Japanese team are creatively shaped like circles with an added smile and two hearts for eyes to capture the aesthetic of the popular emoji used to convey sentiments of love and affection. The bun even comes with a delicate dusting of pink sugar along the bun's cheeks to convey blushing.
Emotive Emoji Pastries
Dominique Ansel Transforms a Melonpan Bun into the Heart-Eyes Emoticon
Trend Themes
1. Emoji-inspired Pastries - The rise of emoji-inspired pastries presents an opportunity for bakeries and pastry shops to attract younger, tech-savvy consumers who are looking for unique and creative food experiences.
2. Instagrammable Food - The use of visually appealing and social media-friendly food designs, such as the heart-eyes emoji pastry, creates opportunities for restaurants and cafes to boost their online presence and attract more customers.
3. Food Personalization - The use of customization and personalization in food design, such as the addition of cute or comedic designs like emoji's, presents an opportunity for restaurants and cafes to differentiate themselves and offer unique experiences to their customers.
Industry Implications
1. Bakeries - Bakeries can incorporate visually appealing and Instagrammable emoji-inspired pastries into their product lineup to appeal to younger, tech-savvy consumers and increase sales.
2. Pastry Shops - Pastry shops can use customization and personalization in their food designs, such as the heart-eyes emoji pastry, to differentiate themselves and create unique, memorable experiences for their customers.
3. Restaurants and Cafes - Restaurants and cafes can incorporate visually appealing and Instagrammable food designs, such as the heart-eyes emoji pastry, into their menu to boost their online presence and attract younger, social media-savvy customers.