Nestlé is now collaborating with a lifestyle app named With/n, in order to make healthy eating routines more accessible. The healthy eating routines can be adjusted based on the user's lifestyle for customized advice. With/n will be initially available on the Apple App Store, and an Android app will be released in the fall.
With/n has a history of promoting healthy eating routines, along with nutrition plans, and motivational content. Additionally With/n has worked with health food brands like Lean Cuisine, and the platform can also help users connect with dietitians and health coaches.
The collaboration was spearheaded by Nestlé's Silicon Valley Innovation Outpost, which looks for business opportunities in technology spaces and works with startups.
Nutrition-Focused Mobile Platforms
Nestlé is Collaborating with the With/n Healthy Eating Platform
Trend Themes
1. Mobile Nutrition Coaching - With/n's platform allows for personalized nutrition coaching through mobile devices, which could lead to disruptive opportunities for mobile health apps and platforms.
2. Customized Nutrition Plans - By allowing users to tailor their nutritional plans based on their lifestyle, With/n is tapping into the personalized nutrition trend, opening up opportunities for meal planning services and wellness apps.
3. Collaboration Between Food Brands and App Developers - The partnership between Nestlé and With/n highlights the potential for more food brands to collaborate with mobile app developers to create innovative nutrition-focused platforms.
Industry Implications
1. Mobile Health Apps - With/n's platform showcases the opportunity for mobile health apps to integrate nutrition coaching and personalized meal planning features.
2. Meal Planning Services - With/n's customizable meal planning feature could disrupt the meal planning and delivery industry by empowering users to make informed choices about their nutritional needs.
3. Wellness Apps - The personalized coaching and motivational content offered by With/n could inspire wellness apps to incorporate similar features that prioritize physical and mental health.