When it comes to healthy drink recipes, few people will jump straight to cocktails considering how much sugar is often in them. Trend Hunter Editor Jana Pijak discusses her top picks for fruity mixed drink options, from boozy watermelon to citrus cocktail popsicles.
Rather than adding a sugary fruit juice to your vodka, one blogger discovered how to soak watermelon wedges into the alcohol. In a similar vain, another blog found eating her cocktail was a better bet and invented healthy drink recipes but in a frozen format. Or for those who would prefer to do away with the alcohol all together but still treat themselves with a light and fruity drink, these fruity ginger mocktails are ideal. These also make a great option for expecting mothers or people on certain medications.
Health-Conscious Libations
Jana Pijak Counts Down her Favorite Healthy Drink Recipes
Trend Themes
1. Boozy Watermelon - Opportunity for new healthy cocktail recipes that replace sugary fruit juices with alcohol-soaked watermelon wedges.
2. Frozen Cocktail Treats - Potential for disruptive innovation in the creation of healthy drink recipes that combine cocktails and frozen formats for a more enjoyable and refreshing experience.
3. Fruity Ginger Mocktails - Emerging market for non-alcoholic, light, and fruity drink options like fruity ginger mocktails, catering to health-conscious individuals and those avoiding alcohol.
Industry Implications
1. Beverage - Opportunity for the beverage industry to create and market new healthy drink recipes that align with the growing demand for health-conscious libations.
2. Alcohol - Disruptive innovation potential in the alcohol industry to explore alternative ingredients and methods to create healthier cocktails and promote responsible drinking.
3. Food - Food industry can explore the creation of healthy drink recipes in frozen formats, offering a refreshing twist on traditional cocktails and mocktails.