Coconut water is known to be light and refreshing, but Coco Libre makes healthy coconut water drinks even more enjoyable with its 'Vital' collection. These four coconut water beverages include flavors like Vanilla, Chocolate, Coffee and Almond, but there's more to the Vital line than just taste. In addition to being rich in flavors, these coconut water beverages are enriched with 15 grams of milk protein from grass-fed cows.
As a hybrid of a protein supplement and a sporty coconut water drink, these gluten-free Coco Libre beverages are suggested as post-workout recovery drinks or on-the-go snacks.
Now that sales of coconut water have skyrocketed over the last few years with a rise in health consciousness, there are new varieties being added to expand the coconut water drink category, including alcoholic and sparkling types.
Protein-Rich Coconut Water
Vital from Coco Libre Makes Healthy Coconut Water Even More Beneficial
Trend Themes
1. Protein-enriched Coconut Water - Opportunity to innovate the traditional coconut water drink market with innovative ways of incorporating more protein supplements into beverages.
2. Flavored Coconut Water - Trend of introducing a wide variety of flavors coupled with key health benefits in beverages gaining traction in the market.
3. Alcoholic and Sparkling Coconut Water - Innovations in the coconut water market offer opportunities for entrepreneurs to create new variations of the beverage that cater to consumer needs for socializing and health-consciousness.
Industry Implications
1. Fitness Supplements - Innovation opportunities for fitness supplement companies to create coconut water-based drinks that are enriched in key proteins necessary for post-workout recovery.
2. Functional Beverages - Opportunities for companies in the functional beverage market to innovate non-alcoholic coconut water-based drinks that cater to specific health concerns and consumer preferences.
3. Beverage Alcohol - Opportunities for beverage alcohol companies to innovate alcoholic coconut water-based drinks that cater to the needs of social drinkers who are also health-conscious.