A clinically backed health beverage that aids with digestion is on the market under the name of Olipop. The branding aesthetic is facilitated by a group of creatives — Tampa-based creative director Kenny Coil, St. Petersburg-based designer Marc Berenguer and commercial photographer Andi Devon, who worked alongside Olipop's team.
The group attempted to hit the sweet spot between aesthetically playful and information-forward design. This is reached through a cheerfully vibrant color palette and minimalist illustrations. The creative decisions hammer on nostalgia as the packaging of the health beverage reflect the appearance of "old style colas."
Olipop's offerings — from the Ginger Lemon flavor to the Strawberry Vanilla option, present an attention-captivating aesthetic that will surely go a long way in making a health beverage accessible to consumers.
Photo Credits: Andi Devon
Clinically Backed Digestive Beverages
Olipop's Health Beverage Branding is Playful & Informative
Trend Themes
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Digestive Health Beverages — Opportunities for innovating health beverages with clinically backed digestive benefits.
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Playful Branding — Innovative brand design that combines playful aesthetics with informative and educational product information.
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Nostalgic Packaging — Innovative product packaging that incorporates nostalgic elements to attract consumers and stand out in the market.
Industry Implications
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Beverage Industry — Opportunities for companies in the beverage industry to create health beverages with digestive benefits and playful, informative branding.
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Health and Wellness Industry — Opportunities for companies in the health and wellness industry to incorporate clinically backed digestive benefits into innovative products with fun and interactive branding.
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Design Industry — Opportunities for creatives and designers to create standout packaging and informative branding for health and wellness products with nostalgic elements.