A new head-to-toe fashion collection comes from the collaboration between the popular streetwear brand Vans and the iconic Italian store WP. The garments pay homage to the rich history that is shared by the two brands. As a retail destination, WP is known for its innovative buying practices and for introducing international brands to Italy. The business has carried Vans since 1982 and so, the two had a lot to work with for the head-to-toe fashion capsule.
The new range draws inspiration from Vans' exclusive patchwork bandanas found in the WP archive, as well as the fashion of the 1980s Paninari movement. The collection boasts a three-pack of Vans Authentic sneakers, a stonewash denim Loose Fit Jean Jacket and Loose Fit Five-Pocket Jean with bandana linings, and four T-shirts, including a WP-exclusive design featuring a logo from the 90s.
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Trend Themes
1. Fashion Collaboration - The trend of fashion collaborations between popular brands creates opportunities for creative and unique collections that bring together the strengths of each brand.
2. Heritage-inspired Fashion - The trend of incorporating elements from a brand's rich history into new fashion collections opens opportunities for nostalgic and meaningful designs.
3. Retail Innovation - The trend of innovative buying practices by retail destinations presents opportunities to introduce international brands and offer unique products to consumers.
Industry Implications
1. Fashion - The fashion industry can explore collaborative projects to engage consumers and create buzz around their brands.
2. Retail - Retail industry players can innovate their buying practices to curate unique and exclusive products that attract customers.
3. Footwear - The footwear industry can create heritage-inspired collections that pay homage to their brand's history while appealing to customers' nostalgia.