iTunes has added the ability to buy high-definition videos on demand from your own living room. Whereas previously you were able to purchase high-definition television programs, you weren't able to purchase full-length movies until now.
$19.99 will score you both a high-definition version of the movie as well as an SD version that's ready to transfer to your iPod or iPhone for viewing on the go.
Implications - This innovation reflects two important movements: first, the movement towards quality screening options and the growing market of high-definition entertainment options and second, the movement towards personalized entertainment options and the discontinuation of public screening. At reasonable prices, consumers can watch what they want, when they want and how they want to watch it. Major corporations that sell entertainment are catering to this need for personalized and quality content.
HD Movies on Demand
iTunes Adds the Ability to Buy High-Definition Movies
Trend Themes
1. High-definition Entertainment - The growing market for high-definition entertainment options presents opportunities to provide high-quality content to consumers.
2. Personalized Entertainment - The trend towards personalized entertainment options creates opportunities to cater to individual consumer preferences and viewing habits.
3. Discontinuation of Public Screening - The movement away from public screening and towards on-demand viewing at home opens up opportunities for companies to provide convenient and private entertainment experiences.
Industry Implications
1. Streaming Services - Streaming service providers can capitalize on the demand for high-quality content by offering a wide range of high-definition movies and personalized viewing options.
2. Home Entertainment Technology - Companies in the home entertainment technology industry can develop innovative devices and systems that enhance the high-definition viewing experience and enable personalized entertainment options.
3. Digital Media Retail - Retailers of digital media can benefit from the growing market for high-definition movies by offering a diverse selection of high-quality content for on-demand purchase and download.