Contrasting Parenthood Infographics

This Chart Explores Life After and Before Having Children

La P’tite Bête put together a series of infographics that document the lifestyle transition before and after having children with creative and humorous illustrations that highlight the significant changes. The chart explores different aspects of life and how the areas change when children come into the picture.

It is well-documented that having kids truly changes a consumer's way of living and the 'Before Having Children vs. After Having Children' highlights these changes in a visual way. The graph is broken up into different social sections, showcasing how activities such as reading, entertainment, laundry and dining out change with having children. The illustrations are comical showcasing for example eating out prior to having kids as visiting fancy eateries and after as McDonald's. The contrasts are comical yet surprisingly candid making for a great read.
Trend Themes
1. Change in Lifestyle - The 'Before Having Children vs. After Having Children' infographic highlights the significant changes in various social aspects of life when children come into the picture.
2. Impact of Parenthood - The infographic emphasizes the transformative effect of having kids on activities such as reading, entertainment, laundry, and dining out.
3. Humorous Contrasts - The comical and candid illustrations in the chart offer a great read by contrasting activities like eating out prior to having kids as visiting fancy eateries and after as McDonald's.
Industry Implications
1. Parenting - The infographic highlights the opportunities for disruptive innovation in products and services catering to the changing needs and challenges of parents.
2. Entertainment - The illustrated contrasts in entertainment activities present opportunities for disruptive innovation in family-oriented entertainment options and experiences.
3. Food Service - The humorous contrasts in dining out choices suggest opportunities for disruptive innovation in restaurants and food services targeting families with children.

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