While decorating gingerbread houses is usually associated with the Christmas season, Trader Joe's is brining the tradition into October with its Haunted House Chocolate Cookie Kit. Completely customizable and deliciously edible, the spooky kit is the perfect activity for kids and Halloween loving adults.
Trader Joe's Haunted House Chocolate Cookie Kit is a decorative kit that is designed to "set your spooky imagination free!" The kit itself contains seven chocolate pieces that can be used to construct your very own haunted house. Consumers can then decorate the house however they wish using black and orange icing, bones and bats, jelly beans, and colorful candy balls. Once the haunted house is complete, consumers can enjoy it as a decoration or devour the whole thing.
Edible Haunted House Kits
Trader Joe's Haunted House Chocolate Cookie Kit is a Fun & Spooky Treat
Trend Themes
1. Halloween DIY Treat Kits - Opportunities for customizable and edible treat kits to celebrate Halloween and other holidays beyond Christmas.
2. Creative Dessert Decorations - Disruptive innovation can create new ways to decorate desserts, like using candies and spooky designs for Halloween
3. Alternative Holiday Traditions - Innovations in edible house kits can give consumers options in creating alternative traditions and celebrations for any holiday.
Industry Implications
1. Food & Beverage - Redefining the snack industry by offering customizable and holiday-themed treat kits for customers to decorate and enjoy.
2. Retail - Creating innovative products to enhance the customer experience through DIY edible house kits and holiday-themed snacks.
3. Event Planning - Incorporating customizable activity kits and holiday-themed treats in event planning to engage and entertain guests at any event.