There are different hats for different occasions and each one can make a woman feel like a whole new person; the Hatwoman SS13 ad campaign embraces this feeling. Model Inessa Novichkova channels her multiple sides throughout the photoshoot. Whether that is a chic swimmer, preppy bohemian or ethereal enchantress, she is absolutely stunning.
Lensed by photographer Baldovino Barani, the Hatwoman SS13 ad campaign showcases the work of such designers as Stephen Jones, House of Flora, Victoria Grant and J Smith Esquire. Styled by Cheryl Leung, the outfits bring out the unique characteristics of each hat. Each look was then perfected by hair and makeup artist Karen Yiu.
The Hatwoman SS13 ad campaign was captured on location outdoors. The bright sunny day shows not only how stylish each hat it, but how practical as well.
Multi-Personality Millinery Ads
The Hatwoman SS13 Campaign Showcases a Slew of Different Hats
Trend Themes
1. Multi-personality Modeling - Creating ad campaigns that showcase various personas and styles of a model for a brand can increase its relatability among different consumer groups.
2. Location-based Advertising - Shooting ads on location outdoors in natural light can help brands showcase their products' practicality and versatility, while also giving consumers a better understanding of how they can be used.
3. Designer Collaborations - Collaborating with multiple designers for a single ad campaign gives brands a wider range of creative options to showcase their products in unique ways.
Industry Implications
1. Fashion - In the fashion industry, brands can create multi-personality campaigns for their clothing and accessories lines, targeting different audiences and highlighting the versatility of their products.
2. Beauty - Beauty brands can showcase their products' versatility and practicality by creating location-based campaigns that highlight their products' use in different settings and situations.
3. Advertising - In the advertising industry, brands can collaborate with multiple designers and fashion experts to create unique campaigns that showcase products in a fresh and innovative way.