A great ad campaign in my book is one that manages to capture your interest and curiosity without resorting to needless sex, violence, blood or aimless shockvertising. It is so rare these days to see ads that are genuinely clever and witty.
The Harvey Nichols ad campaigns are usually one of this rare breed, and these new ads by Concept ad agency Turkey keep that legacy with a cool concept and excellent execution.
The ads communicate that experiencing the Harvey Nichols fashion line is unlike any other fashion experience you’ve had before. Once you put the clothes on, it'll be as if you were reborn.
That idea is executed literally, by showing shoppers as newborns with the doctor holding them upside down from their feet after they were dressed with Harvey Nichols pieces.
I can't say how much I love this campaign. It is a breath of fresh air in the stale advertising world of the same ol'.
Kudos to creative director Niyal Akmanalp, art directors Ömer Durgut and Deniz Demirbas, copywriter Özlem Uçkun, and photographer Nejat Talas.
Shoppers as Newborns
Harvey Nichols Asks "Are You Ready to Be Reborn?"
Trend Themes
1. Clever Ad Campaigns - Disruptive innovation opportunity: Create ad campaigns that capture interest and curiosity without resorting to shock value.
2. Unique Fashion Experiences - Disruptive innovation opportunity: Design fashion experiences that are unlike any other, providing customers with a sense of rebirth.
3. Fresh and Witty Advertising - Disruptive innovation opportunity: Develop advertising that breaks away from conventional approaches and offers a breath of fresh air.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate clever and witty concepts into ad campaigns to stand out in a saturated market.
2. Fashion - Disruptive innovation opportunity: Create unique fashion experiences that give customers a feeling of being reborn.
3. Photography - Disruptive innovation opportunity: Explore unconventional photography techniques to capture attention and make ads more memorable.