The Harvest Snaps Popper Duos snacks have been relaunched by the brand to make them more applicable for adult consumers and children alike who are seeking out a flavorful yet healthful snack.
The snacks feature the same dual-flavor profile as the original, but have been combined into a single puff instead of having two different ones in the same pack. The snack comes in three features flavors including BBQ & Ranch, Yellow & White Cheddar and Salsa & Cheddar, which are all made with green peas or red lentils to make them a fiber-rich snack.
The Harvest Snaps Popper Duos snacks are baked and not fried as always, and will fit well into the balance lifestyle of consumers of all age ranges.
Child-Targeted Snack Ranges
The Harvest Snaps Popper Duos Have Been Relaunched by the Brand
Trend Themes
1. Single-puff Snacks - There is an opportunity to create single-puff snacks with unique flavors for both children and adults, providing a convenient and flavorful snack option.
2. Fiber-rich Snacks - The demand for fiber-rich snacks presents an opportunity to develop innovative products using ingredients like green peas or red lentils to cater to health-conscious consumers.
3. Baked Snacks for All Ages - The market for baked snacks that align with a balanced lifestyle of consumers across different age ranges offers potential for disruptive innovation and market growth.
Industry Implications
1. Snack Food Industry - The snack food industry can explore new product offerings that cater to the demand for single-puff snacks with unique flavors and fiber-rich options to target a wider consumer base.
2. Health Food Industry - The health food industry can capitalize on the opportunity to develop fiber-rich snacks using ingredients like green peas or red lentils to provide nutritious and flavorful options for health-conscious consumers.
3. Convenience Food Industry - The convenience food industry can tap into the market for baked snacks that suit the balanced lifestyle of consumers, offering convenient and guilt-free options for all age groups.