The upcoming September 2009 issue of Harper's Bazaar pays tribute to Michael Jackson, with a spirited tongue-in-cheek editorial.
British top model Agyness Deyn poses as Michael Jackson for famed photographer Terry Richardon. She embodies the different styles and characters of the late King of Pop's career, including his iconic Thriller and Bad personas.
Agyness is accompanied by an adorable Chimpanzee, who plays the role of the famous Bubbles.
Implications - One of the best ways a company can generate interest in its advertising is by parodying or paying homage to a legendary pop culture meme. The brand benefits by attaching its name to this memorable cultural incident, drawing consumers back to a significant moment in their entertainment viewing history.
Tribute Editorials
Harper's Bazaar Pays Homage to Michael Jackson in September 2009
Trend Themes
1. Pop Culture Tributes - Opportunities for brands to create advertising campaigns that pay homage to iconic moments or figures in pop culture, generating interest and nostalgic appeal.
2. Celebrity Impersonations - The use of celebrity impersonators in advertising to capture the essence and appeal of renowned individuals, creating engaging and memorable campaigns.
3. Nostalgia Marketing - Brands utilizing nostalgic references and cultural touchstones in their marketing strategies to evoke positive emotions and establish a connection with consumers.
Industry Implications
1. Fashion and Apparel - Fashion brands can create tribute editorials or campaigns featuring celebrity impersonations to tap into consumer nostalgia and generate interest in their products.
2. Entertainment and Media - Entertainment companies can leverage pop culture tributes as a way to engage audiences, boost viewership, and create buzz surrounding their content.
3. Advertising and Marketing - Advertising agencies can specialize in nostalgia marketing, helping brands incorporate nostalgic references in their campaigns to attract and resonate with consumers.