Decadent Ultraviolet Wardrobes

The Harper’s Bazaar Mexico ‘El Reino del Purpura’

For the September 2012 issue, the Harper’s Bazaar Mexico ‘El Reino del Purpura’ editorial showcases a sleek bob.

Besides its stunning beauty story that displays the model sporting a symmetrical helmet-like bob, this fashion story has a focal point on the shade purple. With highly geometric prints and super structured silhouettes, this spread showcases pieces from the Fall/Winter 2012 season that come alive in violets and dark purples.

The shade is known to exude decadence and is usually a sign of nobility. This take by Harper’s Bazaar was captured by photographer Kevin Sinclair. Baroque qualities are not limited to the color gold and El Reino del Purpura reigns supreme in its interpretation of exuberance. With its declarion that "elegance has a new tone," this display of a stunning editorial is chic.
Trend Themes
1. Geometric Prints - Disruptive innovation opportunity: Explore new ways to incorporate geometric prints into fashion designs for a bold and eye-catching look.
2. Dark Purples - Disruptive innovation opportunity: Develop new dyeing techniques to create unique shades of dark purple for fashion items that exude decadence and luxury.
3. Structured Silhouettes - Disruptive innovation opportunity: Invent innovative materials or construction methods to create structured silhouettes that are both visually striking and comfortable to wear.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce technology-driven design processes that enable quick and efficient creation of geometric print patterns in fashion.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop eco-friendly dyeing methods that can produce a wide range of dark purple shades with minimal environmental impact.
3. Garment Construction - Disruptive innovation opportunity: Explore new materials, such as flexible and lightweight composites, to create structured silhouettes that offer both style and comfort.

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