Over the last few years, some consumers have begun investing in low-sugar and reduced sugar drinks, while others are outright avoiding sugar in favor of completely unsweetened options—with its Harmony Collection, Pervida aims to help consumers make the most of glucose or blood sugar.
According to the brand, Sugar Harmony was created to "enhance the energy available to your muscles." With ABA-enriched fig extract calls for the muscles to use glucose, pomegranate seed oil is said to boost the effect with its anti-inflammatory and antioxidant properties.
The sweetener-free, zero-calorie and all-natural drink is ideal for balancing the blood sugar and refueling muscles with a refreshing, juice-like Pomegranate Orange flavor that's slightly carbonated and packed with vitamins for immune support.
Blood Sugar-Balancing Drinks
Pervida's Harmony Collection Enhances the Energy Available to Muscles
Trend Themes
1. Low-sugar Drinks - Opportunity to develop innovative low-sugar and reduced sugar beverage options to cater to health-conscious consumers.
2. Sugar-free Drinks - Disruptive innovation opportunity lies in creating completely unsweetened drink options for consumers who want to avoid sugar altogether.
3. All-natural Drinks - Opportunity to develop drinks made from natural ingredients without any artificial sweeteners or additives.
Industry Implications
1. Beverage Industry - The beverage industry can explore the development of low-sugar, sugar-free, and all-natural drink options to cater to consumer demand for healthier alternatives.
2. Fitness Industry - Opportunity for the fitness industry to leverage sugar-balancing drinks to enhance energy, muscle recovery, and immune support for their customers.
3. Health and Wellness Industry - Disruptive innovation opportunity to create blood sugar-balancing drinks that provide health benefits, such as anti-inflammatory and antioxidant properties, for overall well-being.