Iconic motorcycle brand Harley-Davidson has teamed up with luxury menswear designer Todd Synder to drop an exclusive new clothing collection that draws inspiration directly from the Harley-Davidson's archives.
The one-of-a-kind capsule captures the spirit of old-school motorbike culture, borrowing elements from Harley-Davidson's workwear and leather jacket designs. Pieces lifted directly from the brand's archives include a black-and-white racing flag t-shirt, a black logo-adorned cardigan, and a raglan sleeved baseball tee. Elsewhere, notable new items include a black and orange paneled jacket, white cotton racer jumpsuits, and a variety of embroidered sweaters.
"Harley launched their first catalog in 1912 to sell parts, accessories, and apparel. I was really inspired by the technical gear – racing sweaters that reminded me of vintage football jerseys – and the graphics, some which were over a century old and others from the Sixties and Seventies," said Snyder
Motorcycle-Inspired Menswear
Harley-Davidson and Todd Snyder Team Up to Deliver New Collection
Trend Themes
1. Vintage-motif Menswear - Explore product lines inspired by old-school motorcycle and motorbike culture.
2. Designer-rider Collaborations - Unlock unique business opportunities by forging mutually beneficial partnerships with luxury menswear designers.
3. Archival-informed Fashion - Reinterpretation of iconic and historical apparel with modern twists is all the rage among the fashion-conscious.
Industry Implications
1. Luxury Menswear - Satisfy consumer demand for unique, high-quality apparel and accessories inspired by elements of the motorcycle and motorbike culture.
2. Motorcycle Accessories - Capitalise on your brand's historical designs and motifs by marketing licensed products to the fashion-conscious consumer seeking to emulate the brand's rugged, nonconformist attitude.
3. Vintage Clothing - Reinvent classic apparel items from archives with new materials and combinations to stay relevant and on-trend.