Hari Puttar is the Bollywood knock-off of the popular Harry Potter movie series, but it seems that the Indian Hari Puttar isn’t being so well received by Hollywood.
The Warner Bros. company is so upset, they have threatened to sue Mirchi Movies, the Mumbai-based makers of Hari Puttar over their blatantly obvious rip off title, "Hari Puttar—A Comedy of Terrors."
The Hari Puttar comedy, which is set to be released in September, is about a 10 year old boy, played by Dhaval Dave, who moves to England from India. No talks about wizardry, so what’s the tie in?
"The Hari Puttar name began making the rounds here as a comic gag when the first ‘Harry Potter’ film was released. Hari is a popular Indian name, and ‘puttar’ means ‘son’ in the Punjabi language," explains Yahoo news.
That doesn't really explain it, but it’s still pretty interesting. Bollywood has been doing knock-offs for a while, it was really only a matter of town before they targeted the younger demographics.
Bollywood Harry Potter
Hari Puttar
Trend Themes
1. Bollywood Knock-offs - The trend of creating Bollywood knock-offs of popular Hollywood movies presents an opportunity for disruptive innovations in the entertainment industry by capitalizing on cultural differences and expanding the global market.
2. Culturally-specific Humor - The trend of using culturally-specific humor in movies creates an opportunity for disruptive innovation in the entertainment industry, particularly in cross-cultural collaborations that leverage humor to bridge cultural divides.
3. Trademark Infringement - The trend of companies threatening trademark infringement lawsuits over title similarities presents an opportunity for disruptive innovation in the legal industry by redefining what qualifies as trademark infringement in the digital age.
Industry Implications
1. Entertainment Industry - The entertainment industry can benefit from disruptive innovations in cross-cultural collaborations that leverage differences in humor and cultural experiences to create unique and engaging stories.
2. Global Market - Disruptive innovations in the global market can be achieved by leveraging cross-cultural collaborations to expand the reach of popular franchises into new markets.
3. Legal Industry - The legal industry can benefit from innovations that address the challenges of trademark infringement in the digital age, by developing new legal frameworks and strategies to protect intellectual property rights while promoting creativity and innovation.