LYTT is refreshing the hard seltzer category with its Guarana-infused hard seltzer teas that are sparkling, gluten-free, zero-sugar and just 100 calories. The canned beverages are made by brewing alcohol from fermented sugar with guarana and organic tea and creating a flavorful blend with organic cane alcohol. In the crowded hard seltzer category, the brand sets itself apart with unique flavors like Moroccan Mint Tea, Raspberry Black Tea, and Peach Black Tea. As LYTT founder and CEO Michel Myara says: "I was waiting for someone to do something original and it didn't happen. So, I rolled up my sleeves and got to work. I wanted to develop the hard seltzer with the most points of differentiation."
LYTT differentiates itself by using guarana and herbal ingredients like monk fruit, which help to create sweet and flavorful drinks without sugar.
Infused Hard Seltzer Teas
LYTT Blends Guarana, Organic Tea and Organic Cane Alcohol
Trend Themes
1. Guarana-infused Hard Seltzer Teas - Opportunity for creating unique and flavorful alcoholic beverages by incorporating herbal ingredients like guarana and organic tea.
2. Zero-sugar and Low-calorie Beverages - Opportunity to target health-conscious consumers with refreshing and guilt-free drinks that are low in sugar and calories.
3. Differentiation in the Hard Seltzer Category - Opportunity to stand out in the crowded hard seltzer market by offering unique flavors and points of differentiation.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for innovation and disruption in the alcoholic beverage industry by introducing new and unique hard seltzer tea blends.
2. Health and Wellness Industry - Opportunity to cater to the health-conscious consumers and tap into the growing market of zero-sugar and low-calorie beverages.
3. Canned Beverage Industry - Opportunity for companies in the canned beverage industry to expand their product offerings by including innovative hard seltzer tea options.