Aimed at younger adults, the Strongbow Cherry Blossom Hard Apple Cider looks to help offer a libation for those that might not be interested in traditional ciders or beers.
Millennials are a generation that has been purported to not be as interested in beer as their parents, so many are opting for ciders and coolers as an alternative. The same notion is being applied to those that the lower level of Generation Z who are just coming of age to drink and are seeking out something that's artisanal, different and natural.
The Strongbow Cherry Blossom Hard Apple Cider is available now in six-packs with the new variety replacing the Red Berries flavor in the Strongbow variety pack in June of this year.
Seasonal Flower Ciders
The Strongbow Cherry Blossom Hard Apple Cider is Aromatic
Trend Themes
1. Artisanal Fruit Ciders - Create a new line of fruity ciders with unique flavors that appeal to millennials and Gen Zers looking for natural and different alternatives to beer and coolers.
2. Floral Ciders - Incorporate floral notes in new ciders to produce aromatic beverages that appeal to younger adults.
3. Variety Pack Ciders - Offer variety packs of ciders with different flavors and styles to cater to a wider group of customers.
Industry Implications
1. Beverage - Innovate the traditional cider industry by introducing new fruit and floral ciders that appeal to younger adults.
2. Alcohol - Expand the alcoholic beverage market by creating unique and appealing ciders that target millennials and Gen Zers.
3. Craft - Introduce artisanal and craft ciders to the market by using high-quality ingredients to produce unique and flavorful beverages that stand out from traditional ciders and beers.