'Happy Summer Kids' is a series of sculptures by Singapore-based artist sswos. The series does well to convey the levity and buoyancy that this season has for kids. Not only is summer warm and pleasant -- allowing for much outdoor activity -- it is school-free for most children. Unlike grownups, who must spend most of their weekdays indoors typing on a keyboard or reading documents, kids can go outside to play.
The sculptures portray various scenes of summer fun. One little girl sits in a birdbath next to a rather perplexed corvid. Another sculpture depicts a mischievous-looking boy aiming a slingshot in various directions. In yet another, sswos depicts a kid bouncing on a trampoline, seemingly without a care in the world. This lighthearted and indeed childish mood pervades the entire series.
Jovial Juvenile Sculptures
'Happy Summer Kids' is Upbeat and Seasonal
Trend Themes
1. Summer-themed Sculptures - Creating summer-themed sculptures provides an opportunity for artists to capture the carefree spirit of the season and appeal to art collectors who enjoy seasonal decorations.
2. Youthful Artwork - There is a growing demand for artwork that appeals to younger demographics, providing an opportunity for artists to explore playful and whimsical themes.
3. Outdoor Play and Leisure Activities - As more families embrace outdoor play and leisure activities, there is an opportunity for toy manufacturers and leisure companies to tap into this demand and create exciting new products and experiences.
Industry Implications
1. Art and Sculpture Industry - Artists and sculptors can tap into seasonal themes, nostalgia, and playful visuals in their work while targeting families and art collectors looking for seasonal decor.
2. Toy Manufacturing Industry - Opportunities exist for toy entrepreneurs to create outdoor play products that inspire children to engage in activities like trampoline bouncing, birdbath sitting, and slingshot playing, thus encouraging imaginative play.
3. Leisure and Entertainment Industry - Leisure companies can capitalize on the growing trend of outdoor play by offering fun and exciting experiences that cater to kids and families seeking to make the most of their summer.