If you’re a Scandinavian, you have to love Ikea. Sometimes it is a bit of an anti-relationship, as you grew up looking at Ikea shelving units and sleeping in an Ikea bed every night. Now it has become a worldwide home furniture shopping center, which all your UK friends rave about.
But what a sweet ad campaign this is. Sigh! It brings tears to my eyes to see these happy signs of love, joy and hope. They were part of Ikea’s Christmas and The New Year campaign which ran in several cities in Europe. Well done, Swedes!
Road Signs of Joy
IKEA Billboards Display Seasonal Cheer for the New Year
Trend Themes
1. Seasonal Cheer Advertising - Explore seasonal advertising campaigns by incorporating joyful messages in billboards, posters, and online ads.
2. Emotional Marketing - Implement emotional marketing tactics in advertising campaigns to create a stronger connection with customers.
3. Nostalgia-based Advertising - Create marketing campaigns using nostalgic elements that resonate with target audiences and their past experiences.
Industry Implications
1. Furniture Retail - Utilize emotional marketing tactics in the furniture retail industry by featuring joyful and nostalgic elements in marketing campaigns.
2. Out-of-home Advertising - Incorporate seasonal cheer advertising in out-of-home advertising, such as billboards and posters, to connect with customers in a positive and emotional way.
3. Digital Advertising - Implement emotional and nostalgia-based marketing tactics in digital advertising, such as online ads and social media campaigns, to establish a stronger connection with audiences.