Growthwell Foods, the Singapore-based food manufacturer, has launched a new sub-brand by the name of 'HAPPIEE!' that will focus on plant-based food products. HAPPIEE! has debuted with an initial product selection of four different items.
The initial four products that HAPPIEE! has launched include soy-based popcorn chicken, soy-based chicken nuggets, konjac-based fish sticks, and konjac-based fish patties. Each of these products is available in multiple supermarkets and food retailers across Singapore.
On top of being plant-based and vegan, these products are also made to be fit for health-conscious consumers. All four of HAPPIEE!'s products are trans-fat-free and low in other fats. HAPPIEE! is committed to feeding "100 million across Asia with plant-based foods," as well as contributing to the overall sustainability of the food industry in Singapore.
Singaporean Plant-Based Food Brands
HAPPIEE! Is a New Alternative Meat Brand from Growthwell Foods
Trend Themes
1. Plant-based Meat Alternatives - Growthwell Foods' launch of HAPPIEE! brand offers four plant-based meat alternatives made with soy and konjac that cater to health-conscious consumers.
2. Sustainable Food Production - HAPPIEE!'s commitment to sustainability and feeding 100 million across Asia with plant-based foods presents disruptive innovation opportunities for the food industry.
3. Health and Wellness - HAPPIEE!'s trans-fat-free and low-fat plant-based products reflect the growing demand of health and wellness in the food industry.
Industry Implications
1. Food Manufacturing - Growthwell Foods' launch of HAPPIEE! brand presents disruptive innovation opportunities for food manufacturers to invest in plant-based alternatives and sustainability.
2. Retail - The availability of HAPPIEE!'s plant-based products in multiple supermarkets and food retailers across Singapore highlights a potential disruptive innovation opportunity for the retail industry to cater to the growing demand for plant-based and sustainable products.
3. Sustainable Agriculture - HAPPIEE!'s commitment to sustainability and plant-based foods presents disruptive innovation opportunities for the agriculture industry to develop more environmentally friendly and sustainable practices.