WACKO MARIA introduces its new Hannibal collection of wearables and lifestyle items that are centered around film. The film launched about 20 years ago and has paved the way for many to follow. The collection arrives to join the brand's Fall/Winter 2021 offerings with its contemporary silhouettes.
Hannibal starred Anthony Hopkins as he played the character Hannibal Lector. His grin is seen detailing a plethora of items in the collection, stemming from wearables such as Hawaiian shirts, sweaters, graphic tees, and coach jackets. The pieces are rooted in a black base foundation as his face peeps through. The rest of the collection includes some lifestyle pieces such as a mug and a plate with the same graphic.
Horror Film-Inspired Streetwear
WACKO MARIA Unveils the Hannibal Collection of Garments
Trend Themes
1. Film-influenced Streetwear - Opportunity for clothing brands to collaborate with classic or cult favorite films and create limited edition themed collections.
2. Nostalgic Iconography Fashion - Opportunity for brands to feature iconic characters or imagery from classic horror films, tapping into the growing market for nostalgia-driven fashion.
3. Cross-cultural Pop Culture Apparel - Opportunity for brands to collaborate with movies and TV shows from different cultures, allowing them to introduce new trends and styles to wider audiences.
Industry Implications
1. Fashion - Fashion brands can look into this trend to bring in new designs for their product offerings to cater to the trending movie-inspired wearables.
2. Film and Entertainment - The film industry can collaborate with clothing brands by incorporating iconic characters or scenes to revive cult films and increase brand awareness.
3. Merchandise - Title-inspired clothing or products can boost sales of marketing products by linking the movies to the brand, which can be an opportunity for merchandise companies.