Pincer is a herbal infused vodka featuring extracts of wild elderflower and milk thistle, both of which are known for their protective health effects. Pincer therefore boldly claims that its vodka creates much more minimal hangover effects.
The new botanical vodka will be available as of this month in the UK.
I am not too excited about the thought of elderflower and milk thistle flavoured vodka, but you know, if it stops killer hangovers, then it is a cross I think I can bare!
Hangover-Free Liquor
Pincer Milk Thistle & Elderflower Vodka
Trend Themes
1. Herbal-infused Alcoholic Beverages - Opportunity for companies to create alcoholic drinks with added health benefits.
2. Hangover Prevention - Opportunity for companies to create products that minimize or eliminate hangover effects.
3. Functional Cocktails - Opportunity for bars and restaurants to offer cocktails with added health benefits.
Industry Implications
1. Alcohol and Spirits Industry - Pincer's hangover-free vodka may disrupt the traditional alcohol industry by offering a new alternative.
2. Health and Wellness Industry - Pincer's use of elderflower and milk thistle highlights the potential for natural and organic ingredients to be used in alcoholic beverages.
3. Hospitality Industry - Functional cocktails could become a new trend in bars and restaurants, offering customers a healthier option while still enjoying alcoholic drinks.