The Local Lathers brand has created a line of handmade soaps that were cleverly inspired by national landmarks throughout the US. Each soap's scent is dedicated to a different, famous and well-known location.
Often people associate memory of a location or person with a specific scent. Creator Malena Seldin and her friends take this idea a step further with their all-natural soaps that are full of fragrant scents inspired by the smell of various locations in the US. Currently there are three different soap bars to choose from. One is called Coney Island Sea Scrub and it infused with peppermint and sea salt. Another bar is called Williamsburg Citrus Spice and it's filled with coriander, orange and bergamot. My favorite is the Brooklyn Bridge Daily Grind infused with the sent of sandalwood and coffee.
Location-Themed Soaps
These Handmade Soaps Were Inspired by National Landmarks in the US
Trend Themes
1. Location-themed Soaps - Opportunity for disruptive innovation in the bath and body industry by creating location-themed soaps inspired by famous landmarks.
Industry Implications
1. Bath and Body - By infusing soaps with scents inspired by national landmarks, the bath and body industry can create unique products that tap into customers' emotional connections to specific places.