Plush Your Pet

Electric Luna

Turn your cat into a plush toy! The Dutch Electric Luna is the world's most low-maintenance kitten. Just send in photos of your cat, and the company will create a plush toy that looks just like the original! Apart from these 'Look-a-like' cats, the company makes 'Retro' and 'Deluxe' cats, all of which come with individual names and personal behaviour guides. These are all handmade one-offs, and are available to buy for 40 euros each.
While browsing the site I must have shouted "I want this!" about 362 times. I know what's going on my Christmas wish list!
Trend Themes
1. Custom Plush Toys - Opportunity for businesses to offer personalized plush toys based on customer's pets.
2. Low-maintenance Pets - Disruptive innovation opportunity to create pet products that require minimal care and maintenance.
3. Retro Pet Products - Innovative products inspired by retro designs can appeal to pet owners looking for unique and nostalgic pet items.
Industry Implications
1. Pet Product Manufacturing - Manufacturing companies can explore the production of custom plush toys and low-maintenance pet products.
2. E-commerce - Online retailers can tap into the demand for personalized pet products by offering custom plush toys.
3. Nostalgia and Retro Market - Companies targeting the nostalgia and retro market can venture into retro-inspired pet products to attract pet owners seeking unique and stylish pet items.

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