envello is a Canadian women-owned brand that is usually associated with its ethically made bedding and towel collections but the company also boasts a capsule of handmade backpacks. The series of eye-catching designs is called 'Mochilas' which in Spanish means knapsack or backpack.
The handmade backpacks are offered in beautiful colors, patterns, and textures. They are venerated as "functional works of art" and for good reason. While the craftsmanship is impeccable, it is worth noting that each mochila takes between 10 and 16 days to complete.
To make these beautiful, head-turning handmade backpacks a part of its offerings, envello entered into a strategic partnership with Mochila Market—a social enterprise located in Chorrera, Colombia that is dedicated to improving the lives of local residents. For envello, therefore, the Mochila Collection is a limited-edition offering.
Handmade Backpack Designs
envello's Mochila Collection Includes a Series of Eye-Catching Designs
Trend Themes
1. Handmade Backpack Fashion - The rising trend of handmade backpacks presents an opportunity for luxury fashion brands to create ethically-made, exclusive collections.
2. Slow Crafting Movement - The enduring value of slow-founder craftsmanship presents an opportunity for brands to create unique handcrafted products and celebrate traditional artisanal techniques.
3. Ethical Consumerism - The increasing trend towards ethically-made products presents an opportunity for sustainable brands to differentiate themselves in the market and cater to the ethical consumer who values sustainability, transparency, and social justice.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the trend of handmade backpacks to appeal to consumers looking for exclusive, artisanal products while adhering to ethical and sustainable practices.
2. Craft Industry - The craft industry can benefit from the growing interest in handmade backpacks by tapping into traditional techniques and practices and offering value in the form of unique, quality products.
3. Sustainable Consumer Goods - Sustainable consumer goods can tap into the trend of ethically-made backpacks to build strong brand equity and cater to the growing ethical consumer base by offering transparency, fair trade, and sustainability practices.