Hidden in the Kensington district of Toronto, the Handlebar establishment focuses on incorporating its previously existing features and amalgamating an eclectic mix of the old and new bar. Handlebar opened the Summer of 2012 and is a bicycle-themed pub which focuses on an eco-friendly niche of people. With numerous bike racks planted outside, the bar hosts vintage bicycles on the pub’s walls to effectively captivate the hearts of the fitness enthused. The creative branding behind the Kensington bar is by Open, a boutique-styled company nestled in the heart Toronto.
A unique feature to the bar is The Handlebrew, a special draft lager for the Kensington pub. Handlebar also created a house shot called The Tandem, which comes adorned on a coaster built for two. Building a hearty neighborhood bar is important to the essence of the Handlebar name.
Bike-Enthusiast Bars
Handlebar Opens in Toronto and Markets Towards Eco-Friendly Motorists
Trend Themes
1. Bicycle-themed Bars - The rise of bicycle-themed bars offers an opportunity to merge drinking and fitness activities.
2. Eco-conscious Niche Marketing - Targeting consumers with an eco-friendly agenda offers new pathways to market products and services.
3. Creative Branding for Neighborhood Bars - Developing a creative brand to reflect the neighborhood a bar is located in can generate a loyal customer base.
Industry Implications
1. Hospitality - Developing a bicycle-themed bar or hotel as a destination for cycling enthusiasts presents innovative opportunities for the hospitality industry.
2. Alcohol and Beverage - Creating proprietary, branded beers, cocktails, or shots can set apart businesses in the competitive beverage industry.
3. Marketing and Advertising - Developing unique and creative branding strategies for neighborhood bars requires innovative marketing and advertising techniques.