Let’s face it, "As Seen on TV" products are some of the most interesting, and sometimes most pointless inventions. The Hand Held sewing machine certainly falls into the most interesting category.
The sewing machine sells for a whopping $4.49 on Amazon, and claims to have all the power of a regular machine. Great for quick repairs and mending, the machine is said to be efficient and easy to use.
In Red, White, Blue and Black, the machines are being marketed to college students who don’t need full size machines in their dorm rooms.
Credit Crunch Sewing
Mini Hand Held Sewing Machine For DIYers on a Budget
Trend Themes
1. Mini Hand Held Sewing Machines - There is an opportunity for companies to create more affordable and portable sewing machines for DIYers.
2. As Seen on TV Products - The popularity of As Seen on TV products presents an opportunity for companies to create unique and interesting inventions.
3. Efficient and Easy-to-use Tools - There is a trend of creating tools that are efficient and easy to use, like the mini hand held sewing machine.
Industry Implications
1. Sewing Machine Industry - With the demand for smaller and more affordable sewing machines, there is an opportunity for companies to expand their product lines.
2. College Dorm Industry - The mini hand held sewing machine can be marketed to college students as a useful tool to have in their dorm rooms.
3. Consumer Electronics Industry - There is an opportunity for the consumer electronics industry to create more innovative and portable tools, like the hand held sewing machine.