'L'apothiquaire' is a French concept brand that was created to offer skincare products, and its collection of hand creams were designed to emphasize the health of the skin and its relation to nature.
The collection was designed by Cevana Murugan who is based in Australia – which has a beauty industry that emphasizes natural products over ones that are less so. As of now there are three products in the collection, with each label featuring a hand holding a leafy branch to "represent the harmony and connection that the health of our skin has with nature and our surroundings."
The collection includes persimmon, olive & shea butter, and lotus and rosemary scents that are featured in bottles which resemble paint tubes.
Paint Tube-Inspired Lotions
These Hand Creams by L'apothiquaire Emphasize Natural Ingredients
Trend Themes
1. Natural Skincare - Disruptive innovation opportunity: Create skincare products that emphasize natural ingredients and their relation to nature.
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Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Develop new skincare products that prioritize natural and organic ingredients.
2. Packaging and Design - Disruptive innovation opportunity: Explore unconventional packaging designs that appeal to artistic and eco-conscious consumers.
3. Branding and Marketing - Disruptive innovation opportunity: Incorporate symbolic branding strategies to create a stronger emotional connection with consumers.