Lotteria, a Japanese fast food chain, has just unveiled its hamburger mouse. The mouse is replicated after it's signature five patty burger. This artery-clogging meal was something so spectacular that the fast food chain decided to turn into a promotional item.
The fast food restaurant is known for making tower size, multi-patty burgers that are physically hard to eat. Turning that stroke of genius into something tangible, Lotteria turned to creating a computer mouse for their consumers. By no means is this computer mouse made for the timid. This one-of-a-kind item is marketed through Lotteria's Twitter page, marking its seventh anniversary. Unfortunately, one of these burger mouses only went into production. This mouse is made to accompany the brand's burger USB that launched earlier this fall.
Artery-Clogging Peripherals
The Hamburger Mouse by Lotteria is a Replica of its Signature Burger
Trend Themes
1. Promotional Food Replicas - Other fast food chains may follow suit and create promotional items inspired by their popular menu items.
2. Customized Computer Accessories - Consumers may become more interested in personalized computer accessories that reflect their unique interests and tastes.
3. Fast Food Merchandise - Fast food chains may expand their marketing strategy by offering merchandise that celebrates their brand and menu items.
Industry Implications
1. Fast Food - Fast food restaurants may benefit from offering merchandise and promotional items to promote their brand and menu items.
2. Computer Accessories - Computer accessory companies may benefit from creating customized products for consumers that reflect their unique interests and tastes.
3. Marketing and Advertising - Marketing and advertising agencies may benefit from helping fast food chains develop effective and innovative marketing strategies to promote their brand and menu items.