Hally Hair debuts its products at select Ulta Beauty stores across the United States. The haircare brand is known for creating the first ammonia-free foam hair dye. The brand will be featured in the new class of SPARKED at Ulta Beauty, a curated assortment of four emerging beauty brands entering retail for the first time.
As of May 2022, Hally Hair will expand into 324 Ulta Beauty stores as well as online Ulta stores with nine of its hero products. The beauty retailer will carry Hally's demi-permanent foaming hair dye Color Cloud in six shades, including Atomic Blonde, Cola COaster, Dark Mode, Code Red, Rose Gold, and Purple Avalanche. The haircare brand's products are now more accessible than ever.
Ammonia-Free Foam Hair Dyes
Hally Hair Has its Retail Debut at Ulta Beauty Stores
Trend Themes
1. Ammonia-free Hair Dyes - Disruptive innovation opportunity in the haircare industry to create and market ammonia-free hair dyes.
2. Foam Hair Dyes - Innovative opportunity in the haircare industry to develop and market foam hair dyes as a new application method.
3. Curated Beauty Brands - Disruptive innovation opportunity in the beauty industry to curate and market emerging beauty brands with unique product offerings.
Industry Implications
1. Haircare - Opportunities for haircare brands to create and market ammonia-free hair dyes and foaming hair dyes to target consumers concerned about hair health and convenience.
2. Beauty Retail - Opportunities for beauty retailers to curate and market emerging beauty brands with unique product offerings to target consumers looking for new and innovative beauty products.
3. Online Beauty - Opportunities for online beauty retailers to capture market share by offering unique and innovative beauty products, such as Hally Hair's ammonia-free foam hair dyes, to target consumers looking for convenience and accessibility.