For the spooky festivities this year, Starbucks launched a series of Halloween tumblers that have received quite the reception.
The product comes in a pack of six. Each reusable cup boasts a monochromatic exterior -- black, deep green, light green, magenta, grey, and white. The Halloween tumblers are adorned with minimalist imagery that references popular symbology for Fall and October 31st. This includes cats, skulls, webs, pumpkins, and two more surprising ones -- a moth and a bird.
In addition to the Halloween tumblers, Starbucks also offers up a travel mug with web detailing and a mug that is a little bit more busier with the illustrations.
The collection is limited edition and as Promo Marketing Magazine reports, "there's already a resale market."
Photo Credits: Lily Lord/ Bustle
Spooky Halloween Tumblers
Starbucks Hits the Nail on the Head with These Halloween-Themed Tumblers
Trend Themes
1. Limited Edition Collectibles - Companies can tap into the demand for limited edition collectibles like Starbucks' Halloween tumblers to create excitement and drive sales.
2. Minimalist Design - The popularity of minimalist design in products, such as the minimalist-themed imagery on Starbucks' Halloween tumblers, can be leveraged by companies to appeal to consumers who prefer clean and simple aesthetics.
3. Resale Market - The emergence of a resale market for limited edition items like Starbucks' Halloween tumblers presents an opportunity for businesses to collaborate with resellers or explore innovative ways to create value in the secondary market.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the success of Starbucks' Halloween tumblers by introducing their own limited edition themed products to attract Halloween enthusiasts and boost sales.
2. Retail - Retailers can take advantage of the demand for limited edition collectibles and minimalist design trends shown by the popularity of Starbucks' Halloween tumblers to create exclusive product lines and enhance customer engagement.
3. E-commerce - E-commerce platforms can facilitate the resale market for limited edition items like Starbucks' Halloween tumblers by providing a platform for resellers to connect with interested buyers, fostering a thriving secondary market.