This Halloween, Oreo is hard at work in the laboratory cooking up a series of 'Nomsters.' Each day until the arrival of Halloween at the end of this week, the cookie brand will be releasing a short video introducing one of the adorable cookie monsters.
One of the first introduced is Count Cornelius Creme, a bat-like creature with candy corn fangs and horns. The creatures are being introduced on Instagram and Twitter, and fans even have the change to name the creatures on Twitter. In addition to getting a sneak peek inside the spooky Oreo Laboratory, Oreo is also creating social media content that requires viewers to twist their mobile devices in order to be able to be able to see the photos from the correct angle.
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
Trend Themes
1. Cookie Monster Characters - The trend of creating adorable and unique cookie monster characters can provide opportunities for innovative marketing campaigns and product collaborations.
2. Interactive Social Media Content - The trend of creating interactive social media content, such as requiring viewers to twist their mobile devices, can lead to increased engagement and brand awareness.
3. Crowdsourcing Naming - The trend of crowdsourcing the naming of characters or products can generate excitement and participation from fans, while also creating a sense of ownership.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating unique and adorable characters to enhance brand identity and appeal to consumers.
2. Advertising and Marketing - The advertising and marketing industry can leverage the trend of interactive social media content to create immersive and memorable brand experiences for their clients.
3. Entertainment and Media - The entertainment and media industry can take advantage of the trend of crowdsourcing naming to engage with their audience and build a loyal fanbase.