The hype for Halloween is heating up (while the weather is cooling down), and in addition to decorations, seasonal candy and, of course, costumes, some brands are joining in the excitement with themed Halloween apparel.
Adidas is one of these brands, releasing a capsule collection of creepily patterned basketball sneakers. Three silhouettes -- the D Rose 6, J Wall 2 and Crazy 8 -- have been given the Halloween apparel treatment. Each edition of the spooky sneakers features a shiny, raised pattern that resembles the texture of human brains. The D Rose 6 and J Wall 2 come in black and purple, respectively, but the Crazy 8 goes fully gory with a fuchsia color that perfectly mimics the color of the extricated organs in a Frankenstein movie.
Brain-Patterned Sneakers
This Adidas Halloween Apparel Features Creepy Textures and Colorways
Trend Themes
1. Seasonal Apparel - Brands are releasing Halloween-themed apparel, providing an opportunity for the creation of similar themed apparel for other holidays and events.
2. Patterned Sneakers - Sneaker brands are designing shoes with unique and unconventional patterns, providing an opportunity for the creation of new patterned sneakers for different target markets.
3. Texture-based Fashion - Fashion brands are incorporating unique textures into their designs, providing an opportunity for the creation of trendsetting texture-based fashion lines.
Industry Implications
1. Sports Apparel - Sports apparel companies can create themed apparel for holiday promotions, such as Halloween-themed basketball shoes, to boost sales and engagement.
2. Footwear - Footwear companies can experiment with unique patterns and textures to create new and innovative designs that can cater to different market segments.
3. Fashion - Fashion designers can incorporate unique textures and patterns into their collections to create trendsetting and standout designs that cater to the current demand for texture-based fashion.