Now when you send a card, you can choose to help people suffering from AIDS in Africa. Hallmark has just launched a new collection of 150 products, cards, gifts and gift wraps under the label (PRODUCT) RED.
The nice new is that these beautifully designed products are sold at no extra cost or special effort from the customer, since the contributions to Global Fund, which is the organization collecting funds to fight AIDS in African countries, comes right out of Hallmark’s profits.
In addition to the traditional cards, you can also send Hallmark (PRODUCT) REDâ„¢ Photo Cards that are personalized using your own photographs, and then are printed on recycled paper.
That’s another way to help, in our daily life.
Cards That Give to AIDS
Hallmark (PRODUCT) RED Collection
Trend Themes
1. Socially Conscious Consumerism - The rise of (PRODUCT) RED and similar initiatives shows a trend towards consumers wanting to support causes through their purchases.
2. Personalized Sustainable Products - The introduction of Hallmark (PRODUCT) RED™ Photo Cards printed on recycled paper demonstrates a trend towards personalized and eco-friendly products.
3. Corporate Social Responsibility - Hallmark's decision to donate profits to the Global Fund highlights the growing trend of companies taking steps towards social responsibility and giving back to the community.
Industry Implications
1. Greeting Card Industry - The (PRODUCT) RED Collection by Hallmark presents an opportunity for the greeting card industry to align with social causes and attract socially conscious consumers.
2. Printing and Publishing Industry - The demand for personalized photo cards printed on recycled paper presents a disruptive innovation opportunity for the printing and publishing industry to incorporate eco-friendly practices.
3. Non-profit Sector - Collaborating with companies like Hallmark in initiatives like (PRODUCT) RED enables the non-profit sector to tap into corporate social responsibility funds and raise awareness for important causes.