The Hakkasan New York restaurant is a posh addition to the city that never sleeps. As though embracing the energy and, at times, mystery that surrounds the Big Apple, it is full of rich colors, dim lighting and an overall theatrical aesthetic that many will appreciate. Of course, the interior of the Hakkasan New York basically represents the brand’s global philosophy.
With a total of 11,000 square feet, the Hakkasan New York restaurant can accommodate 200 guests. Complete with a dramatically lit 60-foot bar and 80-foot entranceway lobby, it encourages people to think the experience as a journey.
Designed by Gilles & Boissier, the Hakkasan New York restaurant also has a welcoming warm ambiance that embraces these 'travellers' comfortingly. As the designers write, "A single glance can capture a wealth of different emotions and ambiences, like a snapshot of pure life that builds up frame by frame into a movie."
Richly Mysterious Restaurants
Hakkasan New York by Gilles & Boissier is Warm and Welcoming
Trend Themes
1. Posh Restaurant Design - Opportunity for interior designers to create restaurants with rich colors, dim lighting and a theatrical aesthetic.
2. Journey-like Restaurant Experiences - Opportunity for restaurant owners to create unique experiences for their customers with dramatically lit bars and entranceway lobbies that encourage people to think of the experience as a journey.
3. Global Restaurant Philosophies - Opportunity for restaurant brands to establish a global philosophy and apply it to different locations for a consistent and recognizable brand experience.
Industry Implications
1. Interior Design - The posh design of the Hakkasan New York restaurant presents an opportunity for interior designers to create richly mysterious restaurants.
2. Restaurant - The Hakkasan New York restaurant presents an opportunity for restaurant owners to create journey-like experiences for their customers.
3. Restaurant Brands - The global philosophy of the Hakkasan brand presents an opportunity for other restaurant brands establish their own global philosophy to create a consistent and recognizable brand experience across different locations.