There are lots of ways to cover your noggin in the cold, winter months - hats of all shapes, sizes, and colors. This hat was made for Iceland farmers... literally. Traditionally called "lambshed-hoods", these Icelandic wool caps cover the hair on your head and on your face. They even appear to have a custom-knitted space for gigantic mustaches.
Implications - Facial hair has dominated the mainstream as a quirky fashion accessory suitable for both genders. This hat was originally made for extreme temperatures, but the addition of a mustache and beard made it appropriate for everyday winter wear. Companies can take advantage of this opportunity by including facial hair in every product or ad campaign possible.
Icelandic Hairy Hats
The Bearded Cap
Trend Themes
1. Facial Hair Fashion - Companies can take advantage of the mainstream popularity of facial hair by incorporating it into their product designs and marketing strategies.
2. Extreme Weather Fashion - The Icelandic hairy hat demonstrates the potential for creating innovative cold weather accessories that provide functionality and style.
3. Customizable Winter Wear - The custom-knitted space for mustaches in the Icelandic hat showcases the potential for personalized winter garments that cater to individual preferences and styles.
Industry Implications
1. Fashion Accessories - Fashion accessory brands can explore incorporating facial hair elements in their designs to tap into the facial hair fashion trend and appeal to a broader consumer base.
2. Cold Weather Gear - Cold weather gear manufacturers can leverage the concept of the Icelandic hairy hat to develop innovative products that offer protection from extreme temperatures while incorporating unique features.
3. Knitwear and Textiles - Knitwear and textile companies can seize the opportunity to create customizable winter wear by providing options for personalized designs, such as incorporating spaces for facial hair.