One of the newest haircare campaigns from Aveda is centered around the Shampure Dry Shampoo it first launched in 2015. The newly launched 'Go Dry for Clean Water' initiative aims to get consumers thinking about and reducing the amount of water they consume while washing their hair.
For Earth Month, Aveda is encouraging consumers to take a pledge to reduce their water usage by using dry shampoo and dry conditioner. As suggested by Aveda, some of the additional steps that can be taken include cutting one's shower short by just a few minutes to save multiple gallons of water or even something as simple as turning off the faucet while brushing one's teeth.
According to the World Health Organisation, a person needs only 50 litres of water per day to maintain their health and hygiene, yet the average consumer uses more than double this amount.
Conservation Haircare Campaigns
Aveda is Encouraging Consumers to "Go Dry" to Conserve Water
Trend Themes
1. Water Conservation - Aveda's 'Go Dry for Clean Water' campaign promotes the use of dry shampoo and conditioner to reduce water consumption in haircare routines.
2. Sustainable Beauty - The initiative reflects a growing trend in the beauty industry towards sustainable practices and eco-friendly products.
3. Consumer Behavior Shift - Aveda's campaign highlights the opportunity to educate and empower consumers to make conscious choices to conserve water in their daily routines.
Industry Implications
1. Beauty and Personal Care - The beauty industry can capitalize on the demand for sustainable and water-saving products and promote responsible consumption.
2. Technology and Innovation - There is scope for technological advancements and innovation in the development of eco-friendly haircare products and water-efficient solutions.
3. Education and Awareness - The conservation haircare campaign opens opportunities for organizations and professionals to educate consumers about sustainability and water conservation in the beauty industry.