Men's grooming has taken off over the past year as companies such as 'Keeps' - a digital platform that offers personal hair loss treatments for men - continue to redefine the male standard of beauty.
This online startup was launched just last week, but has demonstrated promising results. First, the user will undergo a free virtual consultation with a doctor. These doctors can then prescribe the men one of the brand's FDA-approved products, which will be conveniently delivered to the client's doorstep. To ensure satisfaction, a doctor will check-in with the client every six weeks.
To begin the process, the individual must fill out a questionnaire and attach a few recent photographs of themselves for the doctor to assess.
Digital Hair Loss Treatments
'Keeps' Offers Personal and Digital Hair Loss Treatments for Men
Trend Themes
1. Men's Grooming - The rise of men's grooming creates an opportunity for disruptive innovation in personalized hair loss treatments.
2. Digital Platforms - The growing adoption of digital platforms opens up possibilities for disruptive innovation in remote hair loss consultations and treatments.
3. Convenience and Delivery - The demand for convenient and efficient hair loss treatments creates an opportunity for disruptive innovation in doorstep delivery and check-in systems.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage disruptive innovations in personalized hair loss treatments to attract more male customers.
2. Telemedicine - The telemedicine industry can seize the opportunity to innovate by offering remote hair loss consultations and prescriptions for men.
3. E-commerce and Logistics - The e-commerce and logistics industry can explore disruptive innovations in doorstep delivery and check-in systems for hair loss products.